Last Updated:

December 1, 2025

Diving Universe Cookie Policy

At Diving Universe, I value your privacy and I am committed to being transparent about how I use technologies on my website. This policy explains what cookies are, how I use them, and how you can manage them.

1. What are Cookies?

A cookie is a small text file stored on your browser (computer, tablet, smartphone, etc.) when you visit a website. Cookies allow me to remember your preferences, understand how you interact with my website, and offer you a more personalized and efficient experience.
Cookies can be:

Session Cookies: These are deleted automatically when you close your browser.

Persistent Cookies: These remain on your device for a set period or until you delete them manually.

First-party Cookies: Those that I install myself (Diving Universe).

Third-party Cookies: Those installed by external services I use, such as Google Ads for lead generation management.

2. How I Use Cookies

I use cookies for specific purposes that are essential for the operation of my business and to provide you with the best possible one-on-one diving instruction service:

A. Strictly Necessary Cookies (Required)

These cookies are essential for the website to function correctly and cannot be turned off.

Purpose: Remembering your cookie consent, maintaining security.

Examples: Security and fraud prevention cookies.

B. Performance and Analytics Cookies (Enhance your experience)

These cookies allow me to count visits and traffic sources so I can measure and improve my site's performance.

Third-Party Service: Google Analytics.

Purpose: Understanding which pages are most or least popular, and seeing how visitors move around the site. This information helps me optimize the content about my SDI and TDI courses and personalized trips.

Data Collected: Anonymous information about the number of visitors, origin, and pages visited.

C. Marketing and Advertising Cookies (For my lead campaigns)

These cookies are used by me and my advertising partners to build a profile of your interests and show you relevant ads, especially through Google Ads, which is my primary B2C lead generation tool.

Third-Party Service: Google Ads.

Purpose: Tracking the effectiveness of my advertising campaigns, measuring the conversion of visits to leads, and showing you ads about my personalized cenote trips or SDI/TDI courses that may interest you.

Data Collected: Unique browser and device identifiers, browsing behavior.

3. Management and Opt-Out Options

You can manage your cookie preferences at any time through your browser settings. Please note that if you choose to block all cookies (including strictly necessary ones), some parts of my website may not function correctly, and my ability to generate leads and contact you will be limited.

Google Chrome: Settings > Privacy and security > Cookies and other site data.

Mozilla Firefox: Options > Privacy & Security > History.

Microsoft Edge: Settings > Site permissions > Cookies and site data.

You can also opt out of Google's personalized advertising by visiting the Google Ad Settings page.

4. Changes to the Cookie Policy

I may occasionally update this Cookie Policy to reflect changes in laws or the technologies I use. I will always post the most current version here with the "Last Updated" date.

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